Financial Partnerships

At The Humanity Cup 2026, we work with top-tier vendors and partners to deliver an unforgettable event while maximizing our impact for the Red Cross. Here’s how each contributor helps bring this vision to life :

Vendor Contributions

Parc des Princes provides the venue, security, and event logistics to ensure smooth operations.

Ticketmaster & Eventbrite manage seamless ticket sales and digital access for attendees worldwide.

Sodexo Sports & Leisure offers premium food and beverage services for fans, players, and VIP guests.

Live Nation organizes the halftime concert, manages artist logistics, and delivers a world-class stage experience.

Canal+ & YouTube Live bring The Humanity Cup to a global audience with high-quality streaming and interactive features.

Adidas x Red Cross create exclusive jerseys and memorabilia, with proceeds supporting humanitarian aid.

G4S & Red Cross Medical Team ensure safety with trained security teams and first aid stations throughout the event.

Financial impact

Total revenue is estimated at €13,000,000, including ticket sales, sponsorships, merchandising, and food and beverage sales.

Total expenses amount to €4,000,000, covering venue rental, logistics, security, marketing, and production costs.

Net funds raised for the Red Cross will reach €9,000,000, directly supporting emergency relief, medical aid, disaster response, and humanitarian programs worldwide.

The venue and logistics for The Humanity Cup 2026 will be managed by Parc des Princes, with a quoted cost of €500,000. This includes stadium rental, security, and maintenance. The cost may increase if additional seating or extended operational hours are needed.

Ticketing and entry management will be handled by "Ticketmaster & Eventbrite" for €50,000. This covers online and offline ticket sales, payment processing, and QR entry systems. Costs vary based on ticket volume and transaction fees.

Catering and hospitality services will be provided by "Sodexo Sports & Leisure" for €200,000. This includes food and beverage services for attendees, VIP guests, and players. The cost fluctuates depending on the menu selection and the number of attendees.

Entertainment and production will be managed by "Live Nation" at a cost of €1,000,000. This includes artist booking, stage setup, sound, lighting, and logistics. Costs may vary based on the final performer lineup and technical requirements.

Broadcast and livestream services will be provided by "Canal+ & YouTube Live" for €400,000. This covers professional filming, streaming services, and commentary teams. Additional costs may apply if more streaming servers or broadcasting channels are needed.

Merchandising will be managed by Adidas x Red Cross with a budget of €100,000. This covers the production of event-exclusive jerseys and memorabilia. A revenue-sharing agreement is in place, and costs may change based on production volume.

Security and medical services will be handled by G4S & Red Cross Medical Team for €150,000. This includes trained security teams, crowd management, and first aid stations. Additional costs may arise if more security personnel are required.

Marketing and promotions will be executed by various digital agencies, with a budget of €500,000. This includes social media advertisements, influencer partnerships, press releases, and event branding.

Staff and logistics will be managed by internal and contracted staff for €600,000. This includes event management, on-site personnel, volunteer coordination, and operational logistics.

A miscellaneous and emergency fund of €500,000 is allocated for unforeseen expenses and last-minute adjustments to ensure smooth event execution.

These vendors were selected based on their cost efficiency and ability to deliver high-quality services, ensuring The Humanity Cup 2026 runs successfully while maximizing funds raised for charity.

Details : Ticket sales are expected to generate a total of €8,500,000. This includes 40,000 general admission tickets sold at €50 each, totaling €2,000,000, and 5,000 VIP tickets sold at €300 each, totaling €1,500,000. Additionally, global livestream access is estimated to bring in €5,000,000, with one million viewers paying €5 each.

Sponsorships and partnerships will contribute an additional €3,000,000, with corporate sponsors such as AXA, Danone, and Crédit Agricole supporting the event. Merchandising sales, including Adidas jerseys and memorabilia, are expected to generate €500,000. Food and beverage sales are estimated at €1,000,000. This results in a total additional revenue of €4,500,000.

The total estimated revenue for the event is projected to be €13,000,000.

Total expenses amount to €4,000,000. Venue and event services will cost €500,000, covering stadium rental and logistics. Ticketing and entry management expenses are projected at €50,000. Catering and hospitality costs will be €200,000, covering food and beverage for attendees and VIP guests. Entertainment and concert production will require €1,000,000. Broadcast and livestream services will cost €400,000 to ensure high-quality coverage.

Merchandising costs are estimated at €100,000 for production and distribution. Security and medical services are budgeted at €150,000. Marketing and promotions will require €500,000 for advertising and outreach. Staff and logistics expenses are expected to reach €600,000. A miscellaneous and emergency fund of €500,000 is allocated for unforeseen expenses.

With total revenue at €13,000,000 and total expenses at €4,000,000, the net funds raised for charity amount to €9,000,000. These funds will be directed towards the Red Cross to support humanitarian aid efforts worldwide.