Survey and report
How satisfied were you with your overall experience at The Humanity Cup 2026 ?
• Very Satisfied
• Satisfied
• Neutral
• Dissatisfied
• Very Dissatisfied
Rationale : This rating question provides a general measure of overall satisfaction. It helps establish a baseline for attendee experience.
2. How did you hear about The Humanity Cup 2026 ?
• Social Media (Instagram, Facebook, Twitter, TikTok)
• Friends or family
• Email or newsletter
• TV, Radio, or online ads
• Other (please explain)
Rationale : This multiple-choice question helps us understand which marketing channels were most effective.
3. What aspect of the event was most enjoyable for you ?
• The football match
• The halftime concert
• The charitable cause & Red Cross involvement
• The atmosphere & crowd experience
• VIP experience (if applicable)
• Other (please explain)
Rationale : This question identifies which components of the event were most valued by attendees.
4. How would you rate the ticket purchasing experience ?
• 1 (Very Difficult) to 5 (Very Easy)
Rationale : A rating scale helps assess ease of access to the event, which impacts overall attendee satisfaction.
5. Did you experience any issues entering the stadium ?
• Yes (please explain)
• No
Rationale : This question helps evaluate the efficiency of event logistics, including security and check-in processes.
6. On a scale of 1-10, how likely are you to recommend The Humanity Cup to a friend ?
• 1 (Not Likely) to 10 (Extremely Likely)
Rationale : This question assesses attendee advocacy and overall event success.
7. Did you make a donation to the Red Cross during the event ?
• Yes, I donated online before the event
• Yes, I donated during the event
• No, but I considered donating
• No, I was unaware of donation options
Rationale : Understanding donation behavior helps measure the event’s impact on fundraising efforts.
8. How satisfied were you with the halftime concert performance ?
• Very Satisfied
• Satisfied
• Neutral
• Dissatisfied
• Very Dissatisfied
Rationale : Since entertainment is a key part of the event, this question helps assess audience reception.
9. What improvements would you suggest for future editions of The Humanity Cup ?
-Open-ended response-
Rationale : This qualitative feedback allows attendees to share specific suggestions, which can help shape future improvements.
10. Do you have any final comments or thoughts on your experience ?
-Open-ended response-
Rationale : This final question provides attendees with an opportunity to share any additional feedback we may not have covered.
And after ...
An overall satisfaction analysis
Evaluating responses on overall satisfaction and attendee experience will help identify strengths and areas for improvement. An average satisfaction score will be calculated, and recurring issues highlighted in open-ended responses will be categorized (ticketing problems, stadium access, concert quality, etc.).
Correlation between target audience and advertising strategy
One of the main objectives is to cross-analyze attendee demographics with the marketing channels used to promote the event. This will answer key questions such as:
Did the marketing campaigns effectively reach the target audience?
Which advertising channel generated the most engagement?
For example, if most participants report discovering the event through social media (Instagram, TikTok), it will confirm the effectiveness of digital campaigns. If a significant number of attendees found out through TV ads or word-of-mouth, future advertising investments can be adjusted accordingly.
Impact of the halftime concert and VIP experience on engagement
Responses regarding the concert and VIP experience will be analyzed to assess their contribution to the overall excitement of the event. If VIP attendees express high satisfaction, it may justify expanding premium offerings for future editions.
Charitable giving intentions and engagement
Since the event is charity-driven, it is crucial to measure the impact of awareness campaigns on donations:
Did donors already have prior knowledge of the Red Cross’s work?
Did livestream viewers contribute as much as in-person attendees?
Did the event influence attendees’ willingness to donate in the future?
If a significant number of participants were unaware of donation options, this will indicate a need to improve communication around humanitarian initiatives.
Identifying barriers and areas for improvement
By analyzing open-ended responses and satisfaction ratings, we can identify the main obstacles that prevented some attendees from fully enjoying the event (logistical issues, ticket pricing, accessibility challenges, lack of information, etc.).
These insights will help optimize the attendee experience and adapt the event to maximize its impact and accessibility.
Using the results for the next edition
The findings from this survey will serve as a foundation to :
-Adjust advertising budgets and prioritize the most effective channels.
-Optimize logistics and improve the on-site experience.
-Enhance communication about donation opportunities to maximize contributions to the Red Cross.
-Develop better offerings based on demand (improving VIP experiences, adjusting ticket pricing, etc.).
By combining these analyses, The Humanity Cup will maximize its impact, reach a broader audience, and strengthen its humanitarian commitment and maximize raised funds.