Target Market
Age : 13-25 years old (broad age range to attract young football fans, young teenagers that follow influencers presents to the event.. and their parents or grandparents) Teenagers will come to see their idols and their parents will also come to spend a good time in family, watch a football game with an incredible half-time concert by
Gender : All genders football and charity events appeal to a diverse audience
Income level : Middle to upper-class individuals those with disposable income for entertainment and charitable contributions
Education level : Every education level. People interested in social causes and global issues
Football and charity hold a strong place in French culture, making The Humanity Cup a perfect fit. Nearly 46% of French people follow football, and 71% discuss it regularly, highlighting its deep social impact. Participation is rising, with 2.3 million registered players in 2023-2024, an 8.7% increase from the previous year.
France also has a strong tradition of giving, with two-thirds of the population involved in charities and €9.2 billion donated in 2022. Digital charity events like ZEvent raised €10 million in just three days, proving the power of community-driven initiatives.
The Humanity Cup merges football and solidarity, offering fans a chance to support the Red Cross while enjoying a legendary match and a halftime concert. With affordable tickets, VIP experiences, and a global livestream, the event is designed to be inclusive and impactful.
Market analysis
Press release
FOOTBALL, MUSIC, AND CHARITY COME TOGETHER FOR THE HUMANITY CUP 2026
Paris, France - June 2026
A stadium filled with energy. Football legends and international celebrities stepping onto the field not for a trophy, but for something much bigger. Thousands of fans united, not just for the love of the game, but for a cause that truly matters.
This is The Humanity Cup 2026 where sport, music, and generosity collide to make a real impact. Set to take place at the iconic Parc des Princes in Paris, this charity match will raise funds for the Red Cross, supporting humanitarian aid and relief efforts worldwide.
With a starry match, an exclusive halftime concert, and VIP fan experiences, this event is more than just entertainment, it’s a . Evemovementry ticket purchased contributes to emergency relief, food aid, medical support, and education for those who need it most.
Tickets are now available at www.humanitycup.com.
MORE THAN A GAME, A GLOBAL MOVEMENT
Imagine some of the world’s greatest footballers and entertainers coming together, driven by a shared purpose. Every pass, every goal, every cheer in the crowd fuels something bigger helping communities in crisis.
“The Humanity Cup is an opportunity for football lovers, music fans, and humanitarians to come together and make a difference,” says Titouan Santus, one of the event’s organizers. “Every ticket bought, every moment shared, directly supports people in need around the world.”
Tickets start at an affordable price, with exclusive VIP packages for those looking to get even closer to the action including a chance to play alongside football legends. Can’t make it to Paris? No worries the event will be livestreamed globally, so supporters everywhere can be part of this historic night.
UNITED FOR A CAUSE : PARTNERS & SPONSORS
This event wouldn’t be possible without the support of incredible partners. Global brands like AXA, Danone and Credit Agricole have already pledged their commitment to making this event a success, and new sponsors are joining every day.
Companies, organizations, and individuals who want to be part of this initiative can explore sponsorship opportunities through the official website.
ABOUT THE HUMANITY CUP & THE RED CROSS
The Humanity Cup is more than an event it’s a platform that uses the universal language of football to bring people together for a greater cause. By partnering with the Red Cross, the Humanity Cup 2026 will fund critical humanitarian missions, providing disaster relief, medical aid, and social support to vulnerable populations worldwide.
The Red Cross is one of the world’s most trusted humanitarian organizations, with millions of volunteers across the globe responding to crises and delivering aid where it is needed most.
For media inquiries, sponsorship details, or ticket purchases, please contact :
Gwendal Robin, Paul Furst, Damien Girault-Leclerc, Titouan Santus, Martin Senente
Join us. Be part of something bigger. Because together, we can make a difference !